b'Automotive | Engineer Innovationmotor and battery, road geometry,customers and, for example, get more vehicle lateral dynamics and manyinformation on the actual use of their more. vehicles, even on an individual basis. Future ambitions Making a vehicle smart by digitally This thorough digitalization of theconnecting development and operation process for eco-friendly vehicle designwill be the next technological aligns with Hyundais long-term vision.revolution, confirms Jae-Sung. For our In its mission statement, Hyundaiapplication, we could imagine that clearly expresses the ambition ofadditional improvement of performance fulfilling its role and responsibility as aand energy efficiency can be achieved trusted global firm, while at the sameby developing a control logic that can time continuously improving thereflect the drivers tendencies, and customer experience. To achieve thisgather on-the-spot information on the dual goal, the company counts onactual traffic density. In that sense, effectively delivering innovativedigitalizing vehicle development is just mobility solutions based onone step in a broader process. technologies that are both eco-friendly and human-oriented. Adding value toIt is a vision that matches current their vehicles by applying this digitalindustry trends, and one that Siemens transformation to product developmentPLM Software endorses. To realize this is a logical part of this endeavor. vision, Siemens is gathering all the building blocks for an environment that The next step is just around the corner.facilitates a digital thread throughout Rising innovations such as cloudthe entire product lifecycle. Through computing, big data analytics and theambitious development plans and Internet of Things offer newacquisitions, Siemens clearly aspires to technological perspectives. They willsupport their customers when they also enable companies like Hyundai tocreate the next modernityin Korean: stay closely connected to theirthe next Hyundai. nMaking a vehicle smart by digitally connecting development and operation will be the next technological revolution.Bang Jae-Sung, Ph.D. Senior engineer R&D Center Hyundai Motor Company53'